Gustl's 914 Porsche Marketing Brochure Archive

Wolfgang Scheicher, better known as ‘Gustl’ in our 914 community, provided much of the information presented here including most of the good quality images, from his extensive 914 brochure collection for your information and enjoyment. This webpage is dedicated to Wolfgangs' endless enthusiasm for the 914 VW-Porsche and recognizes his considerable contributions to the 914 community. Contact Wolfgang at Gustl-at-914freunde-dot-de with any questions.

If you have better information or images, please send them to me and I will give you credit.

Brochure Cover Image	Brochure ID and Market	Brochure Title
1970 Model Year
	70G1 W6-500-0969-0404 September 1969 Germany	Der VW-Porsche 914 8.25” x 11.6” Page 1 2 3 4 5 6 7 8
	70G2 W5-180-1069-0704 October 1969 Germany	VW und Porsche stellen den kompromißlosen Sportwagen vor: VW-Porsche 914 9.8” x 13.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
	70G3 F1-005-1169-03B6 November 1969 Germany	VW-Porsche Vertriebsgesellschaft mbH Verkaufsprogramm 1970 11” x 8.35”, 46 pages total including 911 models Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
	70G4 W7-065-1169-0404 November 1969 Germany	Die Sportomatic. 8.25” x 11.6” Page 1 2 3 4
	70G5 F3-015-1069-0504 October 1969 Germany	Einladung (an invitation to test drive a 914 and 914/6) 8.25” x 5.5” Page 1 2
	70B1 W6e-030-1069-0404 October 1969 Britain	The VW-Porsche 914 8.25” x 11.6” Page 1 2 3 4 5 6 7 8
	70B2 W5e-010-0270-0704 February 1970 Britain	VW and Porsche present the no-compromise sports car: VW-Porsche 914 9.8” x 13.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
	70B3 Britain	VW-Porsche Vertriebsgesellschaft mbH Sales Program 1970 Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
	70F1 W6f-70-0969-0404 September 1969 France	La VW-Porsche 914 8.25” x 11.6” Page 1 2 3 4 5 6 7 8
	70F2 W5f-040-1069-0704 October 1969 France	VW et Porsche vous presentment une voiture de sport absolument libre de tout compromise: la VW-Porsche 914 9.8” x 13.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
	70I2 Italy	Volkswagen e Porsche presentano la vettura sportive senza compromessi: la 914. 9.8” x 13.8” Page 1
	70USA1 87-13-06010 USA	If you don’t get a back seat, you should at least get an engine in its place. 10.6” x 13.9” Page 1 2 3
	70USA2 87-13-06020 USA	Why a mid-engine Porsche? 8.75” x 12” Courtesy of Toby Erkson Page 1 2 3 4 5 6
	70USA3 33-70-06010 USA	Why did Porsche make six Porsches this year? 9.15” x 3.6” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
	70USA4 USA	You are invited to be here when the lights go on. Page 1 2
	70K1 (No brochure code) Germany	Karmann 9.45” x 4.75” Page 1 2 3 4
	70VW1 152.958.00 September 1969 Germany	Der Käfer und seine Nachkommen. 10.25” x 7.24” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
	70VW2 (No brochure code) France-Netherlands	Gamme 70 Gamma 4" x 8.5" or a total of 24.5" x 8.5" when folded out Page 1 2 3
1971 Model Year
	71G1 W35-100-0970-1104 September 1970 Germany	VW-Porsche 914 Der Sportwagen mit Mittelmotor 8.25” x 11.6” Page 1 2 3 4
	71G2 F14-003-0970-03B6 September 1970 Germany	VW-Porsche Vertriebsgesellschaft mbH Verkaufsprogramm 1971 11” x 8.3” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
	71G3 W37-050-0970-0401 So. September 1970 Germany	86 Stunden Marathon de la Route auf dem Nurburgring: 4 pages 8.25” x 11.6” Page 1 2 3
	71B1 W35e-030-0970-1104 September 1970 Britain	VW-Porsche 914 The mid-engined sports car 8.25” x 11.6” Page 1 2 3 4
	71B2 Britain	VW-Porsche Vertriebsgesellschaft mbH Sales Program 1971 11” x 8.3” Page 1 2 3 4
	71F1 W35f-030-0970-1104 September 1970 France	VW-Porsche 914 La voiture de sport avec moteur central 8.25” x 11.6” Page 1 2 3 4
	71USA1 33-70-16010 USA	Six ways to fall in love with a Porsche this year. 9.15” x 3.6” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
	71USA2 33-73-16010 USA	Why a mid-engine Porsche? 8.75" x 12" Page 1 2 3 4 5 6 7
	71USA3 36-70-12021 USA	Shhhh. 4” x 8” Page 1 2 3
	71K1 June 1971 Germany, France, Britain	Karmann History 1874-1971 – 28 pages 9.15” x 9.15” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
1972 Model Year
	72G1 W47-100-971-0704 September 1971 Germany	Der Sportwagen mit dem Rennwagenkonzept: Der VW-Porsche 914. 11.6” x 8.25” Page 1 2 3 4
	72G2 W49-080-971-0704 September 1971 Germany	Der Sportwagen mit dem Rennwagenkonzept: Der VW-Porsche 914. 13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Includes 'Der VW-Porsche 914. Die technischen Daten', 12.6” x 8.7”
	72B1 W47e-018-971-0704 September 1971 Britain	The Sports Car with the Race Car Design: The VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	72F1 W47f-022-971-0704 September 1971 France	La voiture de sport avec la conception des voitures de cours la VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	72F2 W49f-012-971-0704 September 1971 France	La voiture de sport avec la conception des voitures de cours la VW-Porsche 914 13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Includes 'Les details techniques de la VW-Porsche 914.' 12.6” x 8.7”
	72I1 Italy	Volkswagen-Porsche 914: costruita come una vettura da corsa 11.6” x 8.25” Page 1
	72D1 W47 February 1972 Denmark	Sportsvognen med racervognsdesign VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	72USA1 (No brochure code) USA	11” x 8.5” Page 1 2
	72USA2 33-73-26010 USA	Let it entertain you. 8.25” x 10.5” Page 1 2 3 4 5 6 7 8 9 10 11 12
	72USA3 USA	Accessories Page 1 2 3 4 5 6 7 8
	72USA4 USA	Porsche goes racing! Page 1 2 3 4
	72Blau1 1972 Britain	"Blaupunkt Car Radio" 8.25” x 11.75” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
	72C1 645 935 200 September 1971 Canada	"I wanted to design a sports car young people could afford." Dr. Ferry Porsche 8.5” x 5.5” Page 1 2 3 4
	72VPC1 (No brochure code) USA	COOL Air Conditioning for Porsche-Audi 9” x 4” Page 1 2 3 4 5 6 7
	72VPC2 71-031-0041 USA	Volkswagen Products Corporation 1972 Air Conditioners 8.5” x 11” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
	72VPC3 ZVW 401790 USA	THIS CAR IS COOL Two-sided knob hanger. Folded=5.5” x 5”, unfolded=5.5" x 10" Courtesy of John Jones Page 1 2
	72Verkaufsprogramm Germany	1972 Verkaufsprogramm Page 1
	72SalesProgram USA	1972 Sales Program Page 1
	72USAFactbook USA	1970-72 and 1973-76 Porsche-Audi Fact Books Page 1 2 3
	72UPA USA	1972 University Porsche-Audi 911-914-Audi Accessories, 16 pages 6" x 10" Page 1 2 3
1973 Model Year
	73G1 1005.10 Germany	Der neue VW-Porsche 914/2,0. 11.6” x 8.25” Page 1 2 3 4
	73G2 1008.10 Germany	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Includes 'Der VW-Porsche 914. Die technischen daten.' 1009.10, 12.6" x 8.7"
	73B1 1005.20 Britain	The new VW-Porsche 914/2.0. 11.6” x 8.25” Page 1 2 3 4
	73B2 1008.20 Britain	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Includes 'The VW-Porsche 914. Technical data.' 1009.20, 12.6" x 8.7"
	73F1 1005.30 France	La nouvelle VW-Porsche 914/2.0 11.6” x 8.25” Page 1 2 3 4
	73F2 1008.30 France	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Includes 'Les details techniques de la VW-Porsche 914.' 1009.30, 12.6" x 8.7"
	73I2 1008.40 Italy	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Includes 'Volkswagen-Porsche 914. Dati Tecnici' 1009.40, 12.6" x 8.7"
	73S1 1005.?? Spain	La nuova Volkswagen-Porsche 914/2.0 11.6” x 8.25” Page 1
	73J1 None. Japan	Porsche 914 Series Mid-Engine 21 cm x 30 cm Page 1 2 3 4
	73J2 None. Japan	Porsche 914/2.0 liter 21 cm x 30 cm Page 1 2 3 4 5 6 7 8 9 10 11 12
	73USA1 33-73-36020 USA	The Porsche 914, for the fun of it. 10.85” x 8.25” Page 1 2 3 4
	73USA2 33-73-36010 USA	The Porsche 914, for the fun of it. 14” x 10” Page 1 2 3 4 5 6 7 8 9 10 11 12
	73USA3 36-60-35031 USA	Come in and turn on to 3 of 73’s finest. Porsche-Audi 7.5” x 7.5” Page 1 2 3 4
	73USA4 Dated 1973 USA	The Pursuit Porsche Porsche 914 racing efforts, by Northern California Porsche Dealers 11” x 7”, 4 pages Page 1 2 3
	73C1 845-120-200 October 1972 Canada	10” x 8” Page 1 2
	73IAA Germany	Presse Information IAA Frankfurt 1973 Page 1 2 3
	73K1 Germany-France-Britain	Karmann 9.5” x 14.5” Page 1 2 3 4
	73K2 (No brochure code) Germany & France	Karmann 8.75” x 4.75” Page 1 2 3 4
	73K3 1973 Germany, France, Britain	Karmann History 1874-1973 – 16 pages 9.15” x 9.15” Page 1 2 3 4 5 6 7 8 9
	73VPC1 1973 USA	Volkswagen Products Corporation makes more than air conditioners Page 1 2 3 4 5 6 7 8
1974 Model Year
	74G1 1034.10 Germany	Der VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	74G2 1037.10 Germany	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'Der VW-Porsche. Die technischen Daten.' 1038.10, 12.6" x 8.7"
	74G3 (No brochure code) Germany	Modelle 74 Two-sided poster. Folded=8.25" x 11.65", unfolded=16.5" x 23.15" Page 1 2 3 4
	74B1 1034.20 Britain	The VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	74B2 1037.20 Britain	13.8” x 9.8” Page 1
	74F1 1034.30 France	La VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	74F2 1037.30 France	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'Les details techniques de la VW-Porsche.' 1038.30, 12.6" x 8.7"
	74I2 1037.40 Italy	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'Volkswagen-Porsche 914. Dati tecnici.' 1038.40, 12.6" x 8.7"
	74J1 None. Japan	The New Porsche, 914/911/Carrera 21 cm x 30 cm Page 1 2
	74USA1 1034.21 USA	The Porsche 914/1974 11.5” x 8.25” Page 1 2 3 4
	74USA2 1037.21 USA	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'The Porsche 914. Technical data. 1974.' 1038.21, 12.6" x 8.7"
	74USA3 36-70-42070 USA	Who says an economy car has to be an economy car? 10.25” x 7.2” Page 1 2 3 4
	74USA4 53-28-58011 USA	Accessories to Personalize your Porsche or Accent your Audi. 9.5” x 9.5” Page 1 2 3 4 5 6 7 8
	74USA5 March 1975 USA	914 Sebring Promotion Porsche-Audi 11” x 8.5” Page 1
	74VPC1 VPL 400 111 USA	The Cool Classics Volkswagen Products Corporation 10” x 8” Page 1 2 3 4
1975 Model Year
	75G1 1054.10 Germany	Der VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	75G2 1057.10 Germany	Der VW-Porsche 914 13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'VW-Porsche. Die technischen Daten.' 1058.10, 12.6" x 8.7"
	75B1 1054.20 Britain	The VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	75B2 1057.20 Britain	The VW-Porsche 914 13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'VW-Porsche. Technical Data.' 1058.20, 12.6" x 8.7"
	75F1 1054.30 France	La VW-Porsche 914 11.6” x 8.25” Page 1 2 3 4
	75F2 1057.30 France	La VW-Porsche 914 13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'Les details techniques de la VW-Porsche.' 1058.30, 12.6" x 8.7"
	75USA1 33-73-56010 USA	The Porsche 914/1975 11.6” x 8.25” Page 1 2 3 4
	75USA2 1057.21 USA	13.8” x 9.8” Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Includes 'The Porsche 914. Technical Data. 1975." 1058.21, 12.6" x 8.7"
	75USA3 33-73-55040 USA	As a sports car driver, you’ve been hearing about the mid-engine 914 for 6 years. Isn’t it about time you took it on the road? 4” x 8” Page 1 2 3
	75USA4 ??? USA	Hidden features that give your Porsche 914 extra value 17" x 11" Page 1 2 3 4 5
	75K1 (No brochure code) Germany & France	Karmann 8.75” x 4.75” Page 1 2 3 4
1976 Model Year
	76USA1 33-73-66010 USA	The Porsche 914/1976 11.6” x 8.25” Page 1 2 3 4
	76USA2 33-73-66011 USA	1976 13.8” x 9.8” Courtesy of Geoff Bartelmes Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Includes 'The Porsche 914. Technical Data. 1976.' 33-73-66010 12.6” x 8.7”
	76USA3 36-60-62021 USA	What do these cars have in common? 5.5” x 8.5” Page 1 2 3 4
	76USA4 None. USA	Altec Lansing Press Kit 8.5” x 11” Page 1 2 3 4 5
	76VPC1 VPL 602 101 April 1976 USA	Air Conditioning for Audi Porsche Page 1 2 3 4
	76VPC2 VPL 602 102 June 1976 USA	Accessories for Porsche & Audi Page 1 2 3 4
Miscellaneous
	DPD1 USA	Maximize your 914 driving pleasure with air conditioning. Page 1 2
	FUCHS1 Germany	Fuchs Hydraulikanlagen Page 1 2 3 4
	PorFamTree 36-70-12011 USA	The Porsche Family Tree A guide to Porsche models from 1948 to 1971 - 3.9" x 8.85" (Similar brochures were issued each 914 model year) Page 1 2 3 4 5 6 7

Footnotes:
There are several different configurations of 914 marketing brochure print codes. 
I don't know the meaning of all the numbers, but some of the most important observations include: 
 
Early Brochure Print Code Style, printed in Germany: W6-500-0969-0404
1. The third number group indicates the print date: xx-xxx-0969-xxxx was printed in 09 69 = Sept 1969 
2. If there is a lower case letter in the third place of the first number group, this indicates the language version: 
 Example: xxe-xxx-xxxx-xxxx ... English (Europe=British) 
 Example: xxf-xxx-xxxx-xxxx ... French 
 
Early Brochure Print Code Style, printed in USA: 33-70-06010
1. The first digit of the third number group indicates the model year: 
 Example: xx-xx-2xxxx ... model year 1972
 
Late Brochure Print Code Style, printed in Europe: 1057.21 
The last two digits indicate the language version, examples: 
 xxxx.10 ... German 
 xxxx.11 ... German (don't know any difference to xxxx.10) 
 xxxx.14 ... Multilingual (German, English, French, Italian) 
 xxxx.20 ... British 
 xxxx.21 ... USA 
 xxxx.30 ... French 
 xxxx.40 ... Italian